get
*
discussed
arE OPEned
90 SECONDS AFTER
THEY ARE RECEIVED
98%
SMS Marketing as an industry may be shrinking,
but it often makes the difference with smaller businesses and small-unit commerce.
Here's how Raze turned me into
a text marketer.
OF TEXTS
I BECAME A RAZE MEDIA TEAM MEMBER IN 2018.
At the time of my hiring, Raze Media was a small, CEO-operated marketing company
who's bread and butter was small-unit and individual franchisee text marketing management.
I interviewed for an internship and was hired as the Mobile Marketing Manager. My trainer left a month into my employment, making me the only full-time, on-site employee other than the CEO.
clients managed
41
% of business managed
67%
# of employees
1
experience in SMS marketing
0
I CONSIDER MYSELF
A CAREFUL, METICULOUS PROJECT STARTER.
AFTER MUCH LEARNING & GROWTH, I FILLED THE SHOES LEFT FOR ME, AND THEN SOME.
YEARS
3.7
MTs SENT
AWARDS
1
WORKFLOWS
28M
188
LOCATIONS
89
DIGI GAMES
95
SHORT CODE
LONG CODE
1(800)
SET UP, APPLICATION
LAYER MGMT,
& COMPLIANCE
COPYWrIT
ING
When you've only got 160 characters to reach past your target market's texts & notifications, they better be eye-catching!
28M sent over 3 years
What does George Washington & a Taco Casa taco gave in common? You can see 'em both both for $1!
Grab ANY 1 Taco for JUST $1 when you show this text!
Taco Casa Legacy, 5/21 only.
Text STOP to quit
VOTE POLL
You guessed right, UVA & TX Tech in the finals! Come to Max Muscle Gilroy & get 10% off ur next purchase! Expires in 7 days.
STOP2end
Max Madness! Guess the final lineup to win 20% off @ MM Gilroy!
A. AU v. MSU
B. UVA v. MSU
C. AU v. TX Tech
D. UVA v. TX Tech
STOP2end
Psst...hey, VIP.
Show this text to get 1 free food item from our delicious new late-night menu w/ cocktail prchs.
HIDE Bar, Fri&Sat 12-2am.
This note will self-destruct after 11/10.
STOP2end
ONLINE ORDERING
Flavor For All!
Get a 3-Top XL Pizza, 16 Boneless Wings & QuesoStix: $32.99! Carryout @ Pizza Patron Bellaire: bit.ly/EatPatron. CODE: LTO
7/31-8/1
Show text
STOP2end
2020 ama DFW Marketer of the year - mobile marketing award
PROMOTIONS
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
National Wine Day Game
for He Wines She Dines
SPECIAL DEALS
gAMI
fiCA
TION
API call implementation/FTP-integrated
third-party gamification software let me optimize ease of use and interactability with immersive design & SMS execution
95 cAmpaiGNS PRODUCED
POP
DESI
GN
MANAGED FOR 89 locatIONS
Eye-catching implementation of assets designed to capture data of all in-store consumers to remarket and start users on a journey of customer loyalty.
COVID-19 PROBLEM SOLVING
Franchisee location Taco Casa Midlothian was struggling for top-of-mind awareness in small-town Midlothian, TX after lockdown sequestered them from their heavily-dine in crowd.
To supplement the usual strategy of tablet-based data capture by bolstering drive-thru opt-ins, I implemented drive-thru Drop-Ins, an inexpensive method of promotion easily replenishable on-site. The result was a 62% increase in weekly opt-ins with a retention increase of almost 150%.
app & aPK MGMT
Management, implementation, and delivery of custom opt-in applications to clients
TECH UNIT MGMT
Inventory, ordering, mail delivery and on-site installation of point-of-place opt-in tablets.
ACCOUNT MGMT
Strategizing, content calendar communication, results delivery, and general client mgmt.
COMpLiance
Expert in TCA compliance regarding implementation, opt-in, promotion, and full program & site audits.