*
get
noticed
Action-driven compartmental design & sectional readability take the monotony out of marketing.
For the past year, I've driven the email design, implementation, administration, and analytics at Raze Media for clients like Big Truck Rental, Hyosung, He Wines She Dines and more.
AUTOMAT
IONS
From welcome emails and automated eCommerce workflows to related product suggestions and abandon cart emails, I helped set up our clients automate success in their daily email strategy.
A/B
TEST
ING
Results-based automated A/B testing ensured
our messaging was primed to pique interest.
Making 20% of any segment into a beta test
for subject lines & preheader lines as well as
testing per segment based on performance
made us experts in understanding what works.
NEWSLETT
ERS
Like redecorating the walls of your brick and mortar store, newsletters serve as periodic installments of your brand culture & voice.
Cultivating a balance of products, services,
culture, and community increased perceived
brand equity among our target groups via
increased CTR, plus upticks in site landings
and video views.