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I tend to perceive advertising graphic design as an
intersection between art and communication.
My fixation on honing and bridging skills in concepting, hand-drawing, illustration, design software proficiency, technical knowledge, design theory, and pretty much any other skill I can wrap my head around drives me forward in the pursuit of making art for art's sake in a fulfilling creative career.
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Branding
My first corporate freelance experience became a fruitful relationship with a dozen
assets used for 4+ years in the DFW Airport Terminal C TGI Fridays.
Freelance creation of point-of-place marketing materials for DFW Airport terminal C location led to further work in event collateral & social media.
Together with an account manager friend, I undertook a full redesign of in-store marketing materials for TGI Fridays's DFW Airport terminal, completing posters, decals, table tents, canvas hanger posters, and handout collateral that led to a lasting freelance relationship with the restaurant chain.
TGI Fridays
Album Covers, Flyers, Tour Posters & More
![WillHerridge [portfolio]](https://static.wixstatic.com/media/4e1a50_4719489cce014dea892d2f7fdf203a33~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/4e1a50_4719489cce014dea892d2f7fdf203a33~mv2.jpg)
![NATURALIST [portfolio]](https://static.wixstatic.com/media/4e1a50_b9e71b4ae9554206bd9fe6f5540cd94c~mv2.jpg/v1/fill/w_980,h_1377,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/4e1a50_b9e71b4ae9554206bd9fe6f5540cd94c~mv2.jpg)
Freelance
Illustrations, Hand-drawings & Caricatures
Illustrations
Vector Detail View (creepy lookin' right?)
Freelance Logo Design
Logo Design
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